String Cheese Incident at The Sound, Two Nights

The String Cheese Incident brings their legendary live experience to The Sound in San Diego for an unforgettable night of genre-defying jam and comradery.

Over the past three decades, The String Cheese Incident has written a story packed full of surreal experiences, epic moments, groundbreaking involvement, and huge accomplishments. The band has been widely recognized for their commitment to musical creativity and integrity, their community spirit, philanthropic endeavors, and their innovative approach to the business of music.

When The String Cheese Incident’s growth first started gaining momentum in the 1990s, as the Internet was just beginning to take hold and the major-label business model was failing, the band made the bold decision to create music entirely on their own terms. Since then, they have carved out a completely unique approach to the business of music, establishing themselves as true pioneers of a new way of “making a band.” With the Internet as their tool, SCI was among the first artists to disseminate information online—tour dates, release information, and other news—directly to their growing fan base. Rather than operating on such terms as “the bottom line,” SCI put their music and their fans first, opening companies of their own, including a ticketing company, a merchandise company, and a fan travel agency, to best serve their community. Their record label, SCI Fidelity Records, has always operated under those same ideals, embracing downloadable music and file sharing early on and delivering the “On The Road” series, where every show the band plays is made available for download. Whether they realized it at the time or not, The String Cheese Incident was inventing grassroots band development—a model that literally hundreds of bands have since adopted in some form to build their own brands.

The String Cheese Incident’s commitment extends well beyond their immediate community and even beyond the music world as a whole. Early on, the band took a serious interest in giving back to the communities they visited, and they were among the first performers to encourage “Green” shows and tours. SCI’s support has helped give rise to notable not-for-profit organizations such as Conscious Alliance and HeadCount, furthering their impact far beyond the stage.

All the while, The String Cheese Incident has stayed fiercely committed to music as a creative endeavor—not just in their recordings but in their electrifying live performances. The list of SCI’s special guests and collaborators is long and remarkably diverse. Their annual events such as Electric Forest and Hulaween, along with legendary holiday shows like their iconic New Year’s Eve celebrations, have helped redefine the concert experience and earned the band a well-deserved reputation as live music vibe innovators.

Catching them at The Sound promises all of that magic in an intimate setting—don’t miss your chance to experience one of the most important and forward-thinking bands in live music history, playing two nights in December